Nava FriedmanProduct leader for civic tech
More

Earlier work

More than ten years building for people and causes that rarely get good software: nonprofits, small businesses, workers, patients and voters.

Clair

VP of Product, 2024 to 2025

On-Demand Pay

Earned wage access built into the payroll and scheduling apps employees already use. I oversaw product, lifecycle marketing and program management, and drove 3x+ growth.

Clair On-Demand Pay screen showing $200 available to advance, with a notification to request an advance

Justworks

Group Product Manager, 2022 to 2024

I led product management for workforce management tools at an HR software company for small businesses.

2024

Partner API

Justworks' first public API for HR integrations, opening the platform up to partners and the tools small businesses already use.

2024

HRIS integrations

Applicant tracking system integrations with Justworks, making HR admins faster and more accurate, and addressing the #1 cause of customer churn.

Justworks integrations marketplace, built on the Partner API

2023

People analytics

A reporting and analytics platform for small business owners and HR admins. $1M in attached ARR within 3 months of launch.

People analytics screenshot

2022

Voice of the customer dashboard

Live customer insights from across the lifecycle for a 1,200+ person company, quantitative and qualitative, synced from source. Built on Airtable.

Voice of the customer dashboard screenshot

Emergent Works

Product Lead, 2022

A nonprofit tech startup building software for people impacted by the justice system. I created the product function and set the roadmap for its flagship product, a CRM for bail funds.

Catchafire

Customer success to Senior Director, 2015 to 2022

Catchafire matches nonprofits with skilled, virtual volunteers. I went from customer success to founding the Product Strategy and Innovation department, with $1.3M in R&D investment in its first 10 months.

2021

Nonprofit project menu 2.0

A streamlined way for nonprofits to explore and identify high-impact projects.

Nonprofit project menu screenshot

2021

Volunteer project menu

A revamped experience, including a recommendation algorithm, for finding best-fit, high-impact volunteer projects.

Volunteer project menu screenshot

2020

Nonprofit needs assessment

A step-by-step quiz that helps nonprofits find the projects that best meet their needs. 54% of quiz takers post a project, versus 34% overall.

Nonprofit needs assessment screenshot

2020

Messaging app

Fully integrated messaging (Twilio Programmable Chat with a custom UI) so marketplace participants can talk about planned and ongoing projects. Significantly cut reliance on customer support.

Messaging app screenshot

2018

Volunteer matching algorithm

Score-based matching that recommends best-fit volunteers to nonprofits and best-fit projects to qualified volunteers. Behind 20%+ of all project connections.

Volunteer matching screenshot

Karen's Club

Co-founder and COO, 2021 to now

A nationally recognized nonprofit that empowers patients of color to pursue life-saving clinical trials. It started at Robin Hood's Blue Ridge Labs.

2021

karensclub.org

The nonprofit's home base, with integrated scheduling and webinar signups and an Airtable backend. 500+ people served to date.

Karen's Club website screenshot

Consulting

2019 to now

CDI Perspectives online program shown on a laptop

2019 to now

Constructive Dialogue Institute

Advisory board member and product consultant for a nonprofit that builds research-backed programs for constructive dialogue. I've supported their AI product strategy, plus talent strategy and hiring.

Canvas by Instructure on a laptop

2025

Instructure market research

Product market research for Instructure, the ed tech company behind the Canvas learning platform.

nXu CRM screenshot

2023

nXu CRM upgrade

Evolved an education nonprofit's Airtable CRM to be automation-driven, improving efficiency, system connectivity and data integrity.

Before tech

2013 to 2015

Plan International

Kampala

Managed grant reporting for 35+ active grants worth over $60 million, plus media, case studies and social media.

World Faiths Development Dialogue

Washington, D.C.

Policy reports and conferences with universities, NGOs and the private sector.