Nava Friedman | Product Leader
Nava Friedman | Building High-Impact Products
Nava Friedman | Building High-Impact Products
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Nava Friedman | Mission-Driven Product Leader
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Nava Friedman | Mission-Driven Product Leader

Product leader building user-centric teams + software to create measurable impact. Experience in B2B + B2B2C HR, Finance and Civic tech products.

🗺️ Brooklyn, NY + Remote

📧 navamichellefriedman@gmail.com

☎️ (201)8354893

🔗 /in/navafriedman

💻 navafriedman.com

Work experience

Vice President, Product Management

Clair, NYC, NY – (October 2024 - Present)

Clair makes America’s workforce more financially free through payroll-embedded earned wage access.

  • Oversees Product Management, Lifecycle Marketing and Program Management Teams
    • Established functional operating systems + strategies to enable scaled product delivery
    • Drove 3(+)x growth of leading payroll-embedded EWA solution

Group Product Manager, Workforce Management

Justworks, NYC, NY – (August 2022 - October 2024)

Justworks is an HR software company that enables small businesses to grow with confidence.

  • Led product management (including people management) for Workforce Management tools. Value delivered under my leadership includes:
    • People Analytics platform with $1M attached ARR within 3 months of launch
    • ATS integration suite (addressing #1 cause of customer churn)
    • Integrated Time Tracking <> Standalone Payroll Solutions
  • Develop product operational excellence across Justworks
    • Launched Voice of Customer dashboard leveraged cross-discipline to inform product decisionmaking
    • Led implementation of behavioral analytics tooling

Product Lead / Advisor

Emergent Works, NYC, NY – (May 2022 - August 2022)

Emergent Works is a nonprofit tech startup that builds software for those impacted by the justice system.

  • Created the product function and instituted key agile processes
  • Set the roadmap for the organization’s flagship product (a CRM for Bail Funds)

Senior Director, Product Strategy & Innovation

Catchafire, NYC, NY – (August 2015 - April 2022) Previous: Director, Product; Senior Product Manager; Product Manager; Customer Success & Analytics Manager

Catchafire is an investor-backed technology platform matching nonprofits with skilled, virtual volunteers.

  • Founder of Product Strategy & Innovation Department
    • Lead the building and testing of new products and formation of product partnerships in collaboration with engineering, design+
    • $1.3m in R&D investment incurred in the first 10 months
  • Led product roadmap strategy and hired and managed high-impact product staff in an agile environment
  • Utilized core tools to devise and iterate features including user testing, interviews, A/B testing and quant. analysis
  • Led and owned key product lines, for example:
    • Proprietary matching algorithm accounting for >20% of all project connections on Catchafire
    • Needs assessment resulting in a 20% increase in platform engagement by nonprofits

Technical Writer

Plan International, Kampala, Uganda – (July 2014 - July 2015)

Plan International is a development organization that advances children’s rights and equality for girls.

  • Managed timely and accurate grant reporting to donors for over 35 active grants, worth over $60 million
  • Handled media engagement and case study creation; created & managed social media

Program Assistant

World Faiths Development Dialogue, Washington, D.C. – (July 2013 - June 2014)

WFDD facilitates participation of faith communities in development programs.

  • Created policy reports and conferences in partnership with universities, NGOs and the private sector

Volunteer Work

Co-Founder / COO, Karen’s Club (May 2021 - Present)

Building a nationally-recognized nonprofit which empowers patients of color to pursue life-saving clinical trials

Co-Founder / Organizer, Hitoreri: An Orthodox Movement for Social Change — (Dec. 2016 - Dec. 2019)

Planned events and campaigns for group organizing the Orthodox Jewish community around key social justice issues

Application Referee and Interviewer; Junior Committee member, Princeton in Africa — (Nov. 2015 - Dec. 2019)

Assessed candidates for the Princeton in Africa fellowship program; supported annual fundraising gala

Education

Bachelor's Degree in Religion & African Studies | Princeton University, June 2013

Skills

General

Product Management ⭐⭐⭐⭐ People & Team Management ⭐⭐⭐⭐ Agile Project Management ⭐⭐⭐⭐ Process Creation ⭐⭐⭐⭐ Knowledge Management ⭐⭐⭐ Data Analysis (quant & qual) ⭐⭐⭐

Technology

Airtable ⭐⭐⭐⭐ Notion ⭐⭐⭐⭐ Coda ⭐⭐⭐⭐ Miro ⭐⭐⭐⭐ Fullstory ⭐⭐⭐⭐ Figjam ⭐⭐⭐⭐ Heap ⭐⭐⭐⭐ Tableau ⭐⭐⭐ Excel ⭐⭐⭐ SQL ⭐⭐⭐ Jira⭐⭐⭐

Languages

English 🇺🇸 | Native Hebrew 🇮🇱 | Proficient Spanish 🇪🇸 | Intermediate

Awards & Fellowships

Robin Hood Foundation, Blue Ridge Labs Fellowship  (January - November 2021)

Received stipend and funding to build tech-enabled solutions for social problems facing New Yorkers

John Legend Show Me Campaign Fellowship (June- July 2013)

Received stipend & support for summer internship combating global poverty

Princeton Institute for International & Regional Studies Fellowship (+ similar) (July 2010 - August 2012)

Conducted research for a study of religious agency and socioeconomic development in East Africa

Hobbies

Knitting Biking Camping Non-fiction reading Vegetarian cooking Learning new languages Diamond Art Travel